Exploring Career Paths in the Surf Industry


Intro
Exploring surf jobs is like riding a wave; it’s all about balance, technique, and understanding the flow of the ocean. For those enmeshed in this vibrant community, the pursuit of a career within the surf industry can be as exhilarating as catching the perfect set. This journey dives into the rich tapestry of roles available in the surfing world, highlighting essential skills and the distinct nuances that define each position. Whether you're a seasoned rider or just beginning to wax your first board, there’s a niche for you to explore in surfboarding.
While many may perceive surf jobs as only limited to surf instructors or lifeguards, the reality is starkly different. The surf industry encompasses a myriad of job opportunities that span from retail and marketing to environmental conservation and event organization.
Understanding where passion merges with profession is the crux of this narrative. We will take a closer look at specific surfing techniques that not only improve your performance in the water but also enhance your understanding of the industry. Further, we will delve into the lifestyle elements that surround surf culture, shining a light on sustainable practices and worldwide surfing influences.
With a focus on both personal growth and professional advancement, this guide aims to provide a comprehensive roadmap for those looking to carve their path in the surf industry. It's time to navigate the world of surf jobs and uncover the hidden droplets of opportunity that await in the deep blue.
Understanding Surf Jobs
In the growing landscape of surfing, understanding surf jobs is a vital piece of the puzzle for anyone wanting to make a living in this vibrant industry. These roles not only cater to individuals' passions but blend personal interests with viable career paths, setting the stage for a fulfilling professional journey. By examining the different aspects and dynamics of surf jobs, we uncover not only what they entail but also how they contribute to the broader surfing community and economy.
The significance of surf jobs extends beyond just employment; they are the backbone of a culture steeped in camaraderie, adventure, and environmental stewardship. Each role plays a crucial part in the eco-system of surfing, driving innovations and promoting awareness about conservation, while also supporting local communities.
When one thinks about the benefits of pursuing a career within the surf industry, it’s clear that there’s more than meets the eye. For many, it's about riding the waves, but it’s also about creating connections, passing on knowledge, and advocating for the ocean we all love.
By confronting various considerations such as the economic landscape, career trajectories, and required skills, individuals can better navigate the surf job terrain. Not only does engaging with surf jobs offer a chance to align one's career with personal values, it also opens doors to unique opportunities in a domain that continuously evolves.
Defining the Landscape of Surfing Careers
The world of surfing careers is multifaceted, shaped by the diverse passions and skills of its practitioners. Whether you’re tempted by the sheer thrill of catching the perfect wave or driven by a desire to contribute to the culture surrounding surfing, there's a spot for you.
As we delve deeper, we find specific roles that are more than just jobs. They're an embodiment of lifestyle aspirations, from professional surfers pushing the limits of performance to instructors eager to share their love for the ocean.
Types of Surf Jobs
- Professional Surfer
This title often evokes images of elite athletes conquering the ocean’s most challenging waves. Professional surfers embody the pinnacle of dedication and skill, making their mark through competitions and endorsements. Their journey often includes grueling training sessions, sponsorships, and a lifestyle dictated by tidal patterns. - Surf Instructor
If you're keen on sharing your skills while helping others embrace the waves, being a surf instructor may be a perfect fit. Surf instructors play an integral role in cultivating new surfers, providing a bridge between aspiring wave riders and the ocean. - Surfboard Shaper
The art of surfboard shaping is where craftsmanship meets performance. Shapers tailor boards to meet the unique needs of surfers, combining physics with artistry. Surfboard shapers influence the entire surfing experience, ensuring that boards not only look good but also perform exceptionally well. - Marketing and Brand Management
As the face of surf brands, marketing professionals play a significant role in shaping how surf culture is perceived. They bridge the gap between enthusiasts and products, crafting narratives that resonate with the community. - Environmental Advocacy
Careers in environmental advocacy within the surf industry are becoming increasingly important as surfers strive to protect the ocean. These roles focus on raising awareness about conservation and sustainability, making them crucial in a time of ecological urgency.
- One standout characteristic of a professional surfer is their commitment to excellence. It’s not merely a hobby; it’s a relentless pursuit of perfection that demands financial stability, resilience, and adaptability.
- Additionally, the life of a pro surfer, while glamorous at times, has its share of pressures. From injury risks to maintaining sponsorships, the road is often treacherous.
- The rewarding nature of teaching is a primary draw. Witnessing someone ride their first wave can be immensely fulfilling.
- However, there's the challenge of seasonal fluctuations, where job security may waver based on the surf conditions.
- Their technical acumen and creative flair define the surf industry, making shapers a critical part of the community.
- Yet, the path can be challenging, as it often demands a blend of both hands-on skills and business insights to stay relevant in the competitive market.
- The essential characteristic here is an understanding of the ethos behind surfing and how it connects to broader social currents. This underpins their ability to create compelling branding strategies.
- However, one must also navigate the complexities of consumer behavior and market trends, figuring out how to make wading through wildernesses of advertisements worthwhile.
- Individuals involved in this space often find their work aligned closely with their values, enhancing their sense of purpose. The unique feature is the ability to merge advocacy with an adventurous lifestyle.
- However, these positions often require significant dedication beyond standard job hours, as passionate individuals need to inspire and mobilize the community.
Skills Required in the Surf Industry
In the domain of surf jobs, possessing the right skill set is not just advantageous; it's essential for success. This isn't merely about riding waves or knowing the latest surfboard designs; it extends far beyond that. The surf industry is a tapestry woven from a variety of roles, each requiring distinct skills. Understanding these skills can significantly enhance one’s career prospects and enrich the overall surfing experience.
Skills in the surf industry can be broadly categorized into two areas: essential skills for surfboard professionals and physical skills for surfing careers. Each category offers insights into the competencies needed to thrive in this competitive niche.
Essential Skills for Surfboard Professionals
Technical Knowledge of Surfing Equipment
Technical knowledge of surfing equipment refers to understanding the intricacies of various surfboards, wetsuits, and accessories. It plays a crucial role in ensuring that surfers select the proper gear for their experience level and personal preferences. This understanding directly contributes to performance and safety.
A key characteristic of this technical acumen is its foundation in hands-on experience. Surfboard professionals, be they sales associates or shapers, often possess a deep understanding of materials like polyurethane, epoxy, or even sustainable options like hemp. The advantage of this knowledge is that it allows professionals to cater to a diverse range of customers, advising them based on their specific needs. On the flip side, every piece of equipment carries its own set of details that can be overwhelming for newcomers.
Marketing and Communication Skills
In an industry driven by enthusiasm and community, marketing and communication skills are vital. These skills help surf professionals effectively convey the benefits of products or services, engage with customers, and build relationships within the surfing community.
A standout aspect of marketing in this context is storytelling. Professionals who can narrate engaging tales about the lifestyle and culture of surfing often resonate more with potential customers. This human touch connects with people emotionally. However, reliance on niche jargon can alienate some audiences, so knowing how to balance technical knowledge with approachable language is crucial.
Customer Service Proficiency
Customer service proficiency encompasses the techniques and attitudes needed to ensure a satisfying experience for customers. In the surfing industry, it often means going above and beyond to accommodate the unique needs and preferences of surfers who are, by nature, an adventurous bunch.
This skill is particularlly beneficial in establishing long-term relationships; a satisfied customer is likely to return or recommend services to others. It’s all about providing a welcoming atmosphere and cultivating trust. Yet, the high season can make it challenging to manage customer expectations due to fluctuations in demand.
Physical Skills for Surfing Careers
Balance and Coordination


Balance and coordination are often the unsung heroes when it comes to surfing beautifully. For many roles within the surf industry, from instructors to competitors, having a solid sense of balance is non-negotiable. This skill enhances not only performance but also safety in turbulent waters.
The key characteristic of balance is that it can be developed through various activities, not just surfing. Yoga and certain fitness routines contribute significantly to honing these abilities. Balance training can be both advantageous and exceptionally rewarding but can also be frustrating for those who haven’t naturally mastered it and are still learning.
Strength and Endurance
Strength and endurance are fundamental for any surfer or career related to surfing. Whether you're paddling out into the waves or demonstrating techniques, physical stamina plays a pivotal role in performance and longevity in the sport.
A defining feature of strength and endurance training is adaptability; various routines can be tailored to meet different needs, from weightlifting to cardiovascular workouts. This versatility can be a double-edged sword, as not every fitness program works universally for all individuals, creating a need for personal experimentation.
Surfing Techniques and Safety
Understanding surfing techniques and safety is crucial in preventing accidents and injuries — both for oneself and for others. Knowledge of safety protocols, wave anatomy, and ocean conditions empowers surfers to make informed decisions in the water.
This knowledge helps build confidence, essential in a sport that thrives on calculated risks. However, the downside is that overconfidence without proper training can lead to dire consequences. Thus, a robust grasp of safety combined with technical execution is the golden ticket in surfing careers.
Pursuing a Career in Surfing
Pursuing a career in surfing can be a tantalizing adventure. It offers the chance to blend passion with profession, where the ocean is not just a playground but a workplace. Many dream of riding waves not only as a hobby but as their main livelihood. With the right approach and resources, working in this field is very much achievable. Understanding how to navigate this creative and specialized industry is crucial for aspiring surfers, as it comes with unique challenges and rewards that can shape their paths.
Breaking Into the Surf World
Breaking into the surf world doesn't happen overnight, and it's essential to have a strategy. This involves networking, seeking internships, and actively participating in the surf culture. Each step taken can lead to significant opportunities.
Networking within the Surf Community
Networking within the surf community stands out as a fundamental step in building a successful career in surfing. This unique aspect fosters connections that can help not just in finding job opportunities but also in gaining mentorship from established professionals. Passionate surfers often gather at local spots, forming friendships over shared experiences in the waves.
- The benefits are clear; personal introductions can lead to job offers and collaborations.
- One key characteristic of these networks is their informal nature, where bonds are usually formed based on trust and shared interests.
- However, it’s important to remember that networking is not just about what you know but who you know.
- The downside could be the sheer volume of competition. With everyone's eyes on the same prize, it might feel overwhelming at times.
Finding Internships and Apprenticeships
Finding internships and apprenticeships is another critical avenue for breaking into the surf industry. These positions are incredibly valuable, providing hands-on experience that can set a candidate apart from the crowd. Specific to this field, many surf schools or brands offer programs designed to help individuals transition from enthusiasts to professionals.
- These opportunities usually involve working closely with experienced surfers and learning the ropes from the ground up.
- They are highly regarded because they allow one to gain insight into various roles within the industry, from coaching to brand marketing.
- However, one must factor in the time commitment; these roles may require flexible hours that can clash with personal schedules or other commitments.
Attending Surf Competitions and Events
Attending surf competitions and events also provide a sneak peek into the vibrant world of surfing careers. These gatherings are not only thrilling. They are vital for professional growth. Meeting like-minded individuals at competitions creates an environment ripe for forging beneficial relationships.
- Many events feature workshops and seminars on various topics, delivering invaluable knowledge directly from industry veterans.
- One of their standout features is the excitement that buzzes in the air, making it easier to connect with others. The awe-inspiring performances can also spark personal motivation!
- However, it’s not all sun and surf; attending such events can sometimes get pricey, especially for travel and accommodation. This is a consideration for many who are just starting.
Education and Training Options
While practical experience is irreplaceable, formal education can also play a significant role in professional development within surfing. Many paths exist, ranging from marine studies to surf-specific training, helping individuals hone their skills while better preparing for the future.
Degree Programs in Marine Studies
Degree programs in marine studies can be an excellent choice for those interested in deepening their knowledge of ocean environments and ecosystems. This educational path allows students to connect their love for surfing with a broader understanding of marine biology and conservation efforts.
- Such programs provide a robust scientific foundation, touching on essential topics like marine ecology, oceanography, and even sustainability practices.
- They are favored by surfers seeking careers in environmental advocacy or conservation roles related to surfing.
- Notably, graduates often have a unique edge: the ability to not only ride the waves but to protect them as well.
- However, pursuing a degree involves a cost and time commitment, which could deter some aspiring surfers.
Certification for Surf Instructors
Certification for surf instructors is a valuable asset for those wishing to teach others the art of surfing. This qualification opens doors to various teaching opportunities, allowing instructors to convey their passion to newcomers while ensuring safety and proper techniques are taught.
- It's a popular choice among those who want to merge practical experience with structured learning.
- Many certifications also cover areas such as first aid, surf conditions, and how to run surf camps, adding significant depth to an instructor's resume.
- However, keeping up with certification renewals and meeting various requirements can create additional pressure on aspiring instructors.
Workshops on Surfboard Shaping
Workshops on surfboard shaping provide an exciting and hands-on way to learn about crafting equipment critical to surfing performance. Engaging in such workshops not only teaches the art of shaping, but it also allows participants to express creativity.
- A key feature of these workshops is that they often bring together like-minded people who share an affection for the intricacies of surfboard design.
- It’s particularly beneficial for those looking to work in specialized roles within brands or even start their own.
- However, it can be resource-intensive, requiring tools and materials that may not be readily accessible to everyone.
In summary, pursuing a career in surfing is a balanced blend of passion, dedication, and informed decision-making. By networking, seeking right internships, and investing in education, aspiring surfers can make waves in the industry.
The Cultural Impact of Surfing Jobs
Diving into the cultural impact of surfing jobs offers a lens into how these professions engage communities and contribute to both environmental awareness and lifestyle choices. These roles are not only about making a living; they intertwine with personal identity and social fabric, which enhances their significance in the wider context of surf culture.
Surf Culture and Identity


How Surfing Shapes Lifestyles
Surfing shapes lifestyles in more ways than most people even realize. For many, it’s not just a sport; it's the cornerstone of daily existence, influencing everything from career decisions to social interactions. Surfers often embrace a laid-back mentality that reflects in their professional pursuits. These individuals prioritize flexibility, love for outdoor activity, and a connection to nature, which forms a unique blend that fosters creativity and passion in their work.
A notable characteristic of this lifestyle is its emphasis on health and well-being. Surfers tend to lead healthier lives than many sedentary workers, primarily because they are constantly engaging with their environment. However, this lifestyle can come at a price: the demands of maintaining physical fitness and the potential for injury can pose challenges that can compromise long-term career viability.
Ultimately, for many, the benefits outweigh the downsides, providing a fulfilling way to live and work, a combination that can be especially appealing for those trying to balance ambition with a love for the ocean.
The Role of Surf Jobs in Community Building
Surf jobs play a crucial role in community building, as they often create a sense of belonging among individuals who share a passion for the waves. Local surf shops, schools, and beach events foster environments where people from diverse backgrounds come together, forming friendships and support networks. This social cohesion is vital, especially in coastal areas where surf culture thrives and interests converge.
The unique feature of surf jobs in this context is their ability to bridge gaps between generations and lifestyles. Surf instructors mentor young surfers, imparting not just skills but also values such as resilience and respect for nature. These relationships contribute significantly to community spirit, driving initiatives like beach clean-ups and local surf competitions, which both promote environmental stewardship and bring people together.
However, there are challenges as well. Not all communities have equal access to surf resources, and disparities can lead to isolation amongst aspiring surfers. Each surf job has the potential to either alleviate or reinforce these disparities, depending on how inclusive and community-focused the role is.
Environmental Considerations
Sustainability in Surfboard Production
The shift towards sustainability in surfboard production reflects a growing awareness of environmental issues within the surf community. Many companies are now employing eco-friendly materials that reduce the carbon footprint associated with traditional surfboard manufacturing. For example, using recycled materials or bio-resins can significantly lessen the negative impact on coastal environments.
The key characteristic here is the industry’s responsiveness to consumer demand for greener products. As surfers become more conscious of their environmental impact, they tend to support brands that align with these values. Such choices not only help protect the oceans but also resonate with a community that lives and breathes the necessity of preserving these natural playgrounds.
Nevertheless, this trend towards sustainability isn't without its drawbacks. Some green alternatives may be more expensive to produce, which can lead to higher retail prices. This raises the question of whether sustainability can truly catch on in an industry often reliant on budget-conscious consumers.
Role of Surf Professionals in Environmental Protection
Surf professionals often find themselves in positions where they can advocate for environmental protection. Many surfers are passionate about ocean conservation and use their platforms to raise awareness, whether through social media, local activism, or by participating in nonprofit organizations dedicated to environmental issues. This advocacy fosters a culture of environmental responsibility within surf communities.
The unique aspect of surf professionals in this role is their firsthand connection to the ocean. They not only experience the beauty of marine habitats but also witness the effects of pollution and climate change. Their visibility gives them the power to inspire change, engaging broad audiences about coastal conservation efforts.
This can indeed be beneficial, as increased awareness leads to community involvement and improved environmental practices. However, balancing the commercial aspects of surf-centered businesses with a genuine commitment to environmentalism can sometimes be tricky. Some may view the surfing industry’s efforts as tokenism rather than a true commitment to sustainability, so transparency is key.
The intertwining of surf jobs with community and environmental engagement represents a thematic richness that goes beyond monetary gain—it encapsulates the spirit of surfing itself.
In summary, the cultural impact of surfing jobs is profound. It shapes lifestyles, builds communities, and drives conversations about sustainability, all of which are essential for personal and collective identity within the surf community.
Challenges in Surfing Careers
Working in the surf industry is not always smooth sailing. There are significant hurdles that those pursuing surf jobs must consider. These challenges range from financial instability to the constant tug-of-war between passion and professional demands. Understanding these issues is vital for anyone looking to navigate the waves of a career in surfing.
On the one hand, those passionate about the surf culture often dive in without truly comprehending these challenges. It's essential to recognize these aspects before committing fully to a career in this field. The surf industry has its unique pulse, making certain challenges stand out, but they also present opportunities for personal and professional growth when navigated correctly.
Financial Stability in Surf Jobs
Seasonal Employment and Income Variability
The financial aspect poses a significant challenge in surf careers. Many surf jobs depend heavily on the seasons, leading to fluctuating incomes. Surf instructors and seasonal surf camps see peaks during summer, while other roles may slow down during the colder months. This rollercoaster can be daunting for those who have financial responsibilities.
However, many find that this seasonal employment offers a unique kind of freedom. Surfers, especially younger ones, can enjoy a laid-back lifestyle and pursue other interests during the off-season. This variability can be a double-edged sword, though; it thrives on one's ability to budget wisely and find alternate sources of income.
Key Characteristic: Seasonal roles often require workers to adapt quickly to changing circumstances, continually seeking opportunities.
Finding Long-Term Opportunities
While seasonal work can be enjoyable, the search for long-term positions is another elephant in the room. Many individuals crave stability and continuous work, yet securing such roles in the surf industry can prove tricky. Jobs at surf brands, non-profits, or community organizations offer promising prospects but come with their own set of challenges, such as extensive networking.
Finding a long-term position means proving yourself over time. Those successful in landing these roles usually demonstrate passion and dedication, showcasing how their skills benefit the surf community or business. This pursuit can present real advantages, like career advancement in an industry one loves, even if it comes with initial obstacles.
Unique Feature: Long-term jobs often enable individuals to develop deeper connections within the surf community, enhancing their professional and personal experiences.
Balancing Passion with Professionalism
Navigating the Industry’s Competitive Nature
Like catching the perfect wave, finding success in this field requires finesse. The landscape of surf careers is highly competitive, making it critical for job seekers to carve out their niche. While many start with passion for surfing, the reality is that the surf job market demands high levels of perseverance and differentiating skills.
Embracing competition means actively engaging in community events, professional networking, and continuously upgrading one’s skills. This engagement can create a supportive network that helps aspiring professionals weather the storm in this demanding environment. The competitive nature also can drive ambitious individuals to innovate, spurring creativity and new ideas in the industry.
Beneficial Choice: Competition fosters creativity and professional growth, pushing individuals to enhance their skills and break new ground within the surf industry.


Maintaining Authenticity in Commercial Pursuits
However, professional advancement can sometimes clash with maintaining one’s original love for surfing. The pursuit of sustainability and authenticity often feels like treading water in a storm. Those who transition from surfing purely for pleasure to making it a career may struggle with how to balance their personal beliefs with commercial obligations.
Striving to keep integrity while working with brands and businesses can lead to a more fulfilling career, but it often requires setting clear boundaries. Surf professionals who understand this balance find themselves not just surviving but thriving in their roles while remaining true to their roots.
Advantages: Authenticity often resonates with audiences, leading to stronger connections and deeper loyalty from clients and supporters.
"Success in surfing gigs isn't simply a matter of love for the waves, but passion paired with wise decision-making."
Future Trends in Surf Jobs
As the waves of industry shift, the job market within surfing is likewise evolving. Recognizing these shifts is vital for anyone looking to make a career out of their passion for the ocean. Future trends in surf jobs highlight both challenges and opportunities that prospective surf professionals should consider. From the rise of remote working to a stronger emphasis on diversity, these trends shape the landscape of surf careers well into the foreseeable future.
The Rise of Remote Work in Surf Industries
Remote work is no longer just a buzzword; it's quickly becoming the norm in many sectors, including surfing. The flexibility afforded by technology enables surf enthusiasts to maintain a career while still soaking up sun and surf.
Impact of Technology on Surf-Related Roles
The expansion of the digital landscape has introduced new job roles within the surfing ecosystem. Roles such as digital marketing specialists, social media managers, and content creators for surf brands are riding the tide of this technological shift. The key characteristic of this trend is the ability for surf professionals to work from anywhere, especially coastal areas, as long as they have Wi-Fi and a laptop.
- Advantages:
- Disadvantages:
- Flexible work locations allow for a better work-life balance.
- Opportunities for surf professionals to connect with global audiences.
- Increased competition may arise among remote job seekers.
- Potential for isolation without a traditional office environment.
Online Communities and Job Boards
With the advent of online communities and job boards specifically tailored for surf jobs, opportunities are popping up across the globe. Platforms like Surfline and even general job boards like Indeed are establishing dedicated categories for surf-related roles. The key aspect of these platforms is their focus on niche communities, allowing surfers to find roles that align with their passions.
- Key Benefits:
- Unique Features:
- Specialized job postings attract relevant talent.
- Community support fosters networking opportunities.
- Many of these communities emphasize mentorship, connecting newcomers with seasoned surfers in the industry.
- Some sites even offer forums for advice regarding career paths in surfing.
Increasing Focus on Diversity and Inclusion
Diversity and inclusion are slowly gaining traction in the surf industry, making strides to eradicate the notion that surfing is a sport reserved for a select few. This movement is crucial for a balanced representation within the sport, and it could reshape its future.
Promoting Underrepresented Groups in Surfing
In efforts to broaden the scope of who is represented in surfing careers, various organizations are spearheading initiatives to uplift underrepresented voices. The hallmark of this shift is a concerted effort to create pathways for minority surfers to enter professional roles.
- Advantages:
- Challenges:
- More diverse role models to inspire young surfers
- Fresh perspectives leading to innovative ideas in the surfing community
- Resistance from long-standing traditions in some surfing circles.
- Gradual change may deter immediate results, requiring sustained commitment.
Challenging Stereotypes within Surf Culture
The stereotypes often attached to surfing—being a laid-back, wholly white male activity—are coming under scrutiny. Challenging these views can lead to richer narratives and broaden the appeal of surfing to a wider demographic.
- Key Characteristics:
- Benefits:
- Engaging in dialogues that question traditional norms within surfing culture.
- Showcasing diverse surfers through media and promotions.
- Enriching the culture and attracting new talent into the field.
- Increasing participation and viewership, ultimately benefiting the sport as a whole.
Closure
As we wrap up this exploration of surf jobs, it’s vital to underscore the significant role these careers play not only in the surfing community but also in the broader cultural landscape. Surfing isn’t merely a sport; it’s a lifestyle, a community, and for many, an identity. Understanding how various roles contribute to this intricate web is essential for anyone considering a career in or around surfing.
The future of surf jobs is intertwined with the passions of those who pursue them. With increasing job opportunities, especially in niche markets such as eco-friendly surfboard manufacturing and online surf coaching, the potential for growth in this sector is substantial. Surfers who blend their love for the ocean with business acumen will find ample avenues to innovate and influence.
Reflecting on the Future of Surf Jobs
Looking ahead, the evolution of surf jobs will be shaped by technological advancements and a growing emphasis on sustainability. The rise of remote work has opened doors for surf enthusiasts to engage in fields like digital marketing or graphic design, all while maintaining their connection to the ocean.
Key Factors to Consider
- Technological Influence: The impact of technology cannot be overstated. Video content creation, social media outreach, and e-commerce platforms are transforming how surf brands reach their audiences. Today’s surfers must familiarize themselves with these tools to stay relevant.
- Sustainability Focus: With growing awareness about environmental issues, there’s a shift toward sustainable surf products and practices. Professionals in this arena not only contribute to the surfing world but also work towards preserving the seas we so dearly love.
- Diversity and Inclusion: There’s an ongoing conversation about promoting diversity within surf culture. Encouraging underrepresented groups not only enriches the community but also brings fresh perspectives to the industry as a whole.
"Surfing is a way of life; it’s about finding balance—on the board and in the industry."